Media

Talking Points for the 2014 XTO Energy Parade of Lights:

Parade Producer
Downtown Fort Worth Initiatives, Inc., whose mission is to make Downtown Fort Worth a vibrant place to live, work and play.

Press and Media Contact
Claire Bloxom Armstrong, Pavlov Advertising and Public Relations

2014 Sponsors
XTO Energy (Title Sponsor), Sundance Square, GM Financial (float sponsor), FROST Bank (float sponsor), Hilton Fort Worth Hotel (float sponsor), the Star-Telegram, RANCH 95.9, Mrs. Renfro's Salsa.

History
First staged in 1983 (32nd annual) to help Fort Worth celebrate family and togetherness in a spirited way. It has grown to become one of the top Illuminated Parades in the country.

Theme
Together for the Holidays!

Parade Route
From corner of Belknap and Throckmorton Streets, east on Belknap to Commerce, then south on Commerce to 9th Street. Next, west on 9th Street to Houston Street, and finally north on Houston Street to Weatherford Street.

Schedule of Activities:

  • 2:00 PM - 6:00 PM - 
    • FREE Shuttle begins operating from Farrington Field (University Ave. and Lancaster Ave., enter off of Lancaster Ave.) to the ITC (Jones and 9th Streets).  Operation until 11:00 PM.
  • 4:30 PM - Come early to get a great seat, enjoy some hot chocolate or delicious fare, visit the shops of Sundance Square, or enjoy a leisurely meal in any of our Downtown restaurants. 
  • 5:40 PM
    • Mrs. Renfro's Night of Lights Fitness Walk starts!
    • Cowboy Santas collect toys along the route
    • Just behind them, watch for the Wheelie-ing Elvi and those crazy unicyclists before the parade begins!
  • 6:00 PM - Parade begins at the intersection of Throckmorton and Belknap Street, featuring over 100 illuminated entries.
    • Grand Marshal - to be announced
    • Entries featuring community groups and supporters from around Fort Worth, including award winners from previous years.
    • Local personalities from around Fort Worth on our announcer stands!
    • Santa's arrival on the Downtown Fort Worth Inc. float!
  • 8:00 PM - Photos with Santa, benefiting Fort Worth Sister Cities youth scholarship programs, continuing until 10:00 PM, in Sundance Square Plaza.

Transporation/Parking
FREE SHUTTLE - From Farrington Field (University Ave. and Lancaster Ave.), from 2:00 PM to 11:00 PM.  Shuttle drops guests adjacent to the parade route at the ITC, located at Jones Street and 9th Street.

After 4 p.m., free bus service by “The T” along any of its regular routes.

Parking information online at www.FortWorthParking.com

Note: Spur 280 off of I-35 will close at 4:30 PM, and Henderson Street will close at White Settlement and at 5th Street at 5:30 PM.

For a complete information concerning our Transportation and Parking, click here.

For a map of downtown parking areas and parade route, click here.

Volunteer
There's a need for parade marshals, mascots, review-stand spotters, etc. Contact us at Downtown Fort Worth Initiatives, 817-336-2787 or email us.

Downtown Fort Worth Initiatives, Inc.
777 Taylor Street, Ste. 100
Fort Worth, TX 76102