Media

Talking Points for the 2013 Chesapeake Energy Parade of Lights, presented by CHASE

Parade Producer
Downtown Fort Worth Initiatives, Inc., whose mission is to make Downtown Fort Worth a vibrant place to live, work and play.

Press and Media Contact
Claire Bloxom, Concussion Advertising and Public Relations

2012 Sponsors
Chesapeake Energy (title sponsor), CHASE (presenting sponsor), Sundance Square, XTO Energy (Holiday Fun Zone sponsor), Coors Distributing Company (grand marshal float sponsor), GM Financial (float sponsor), FROST Bank (float sponsor), Hilton Fort Worth Hotel (float sponsor), Fort Worth Star-Telegram, RANCH 95.9, KISS-FM, 103.7 LITE FM, 100.3 JACK FM, Mrs. Renfro's Salsa.

History
First staged in 1983 (31st annual) to help Fort Worth celebrate family and togetherness in a spirited way. It has grown to become one of the top Illuminated Parades in the country.

Theme
Our Christmas Traditions!

Parade Route
From corner of Belknap and Throckmorton Streets, east on Belknap to Commerce, then south on Commerce to 9th Street. Next, west on 9th Street to Houston Street, and finally north on Houston Street to Weatherford Street.

Schedule of Activities:

  • 2:00 PM - 6:00 PM - 
    • Holiday Fun Zone presented by XTO Energy opens in a new location, to be announced.
    • Cowboy Santa's Toy Collection begins at four locations.
    • FREE Shuttle begins operating from Farrington Field (University Ave. and Lancaster Ave., enter off of Lancaster Ave.) to the ITC (Jones and 9th Streets).  Operation until 11:00 PM.
  • 4:30 PM - Come early to get a great seat, enjoy some hot chocolate or delicious fare, visit the shops of Sundance Square (or purchase reserved seating), or enjoy a leisurely meal in any of our Downtown restaurants. 
  • 5:40 PM
    • Mrs. Renfro's Night of Lights Fitness Walk presented by 103.7 LITE FM starts!
    • Just behind them, watch for the Wheelie-ing Elvi and those crazy unicyclists before the parade begins!
  • 6:00 PM - Parade begins at the intersection of Throckmorton and Belknap Street, featuring over 100 illuminated entries.
    • Grand Marshal - to be announced
    • Entries featuring community groups and supporters from around Fort Worth, including award winners from previous years.
    • Local personalities from around Fort Worth on our announcer stands!
    • Santa's arrival on the Downtown Fort Worth Inc. float!
  • 7:30 PM - High-Definition broadcast of the Parade of Lights on TXA-21, followed by an encore broadcast on Christmas Eve at 9:00 PM
  • 8:00 PM - Photos with Santa, benefiting Fort Worth Sister Cities youth scholarship programs, continuing until 10:00 PM.

Transporation/Parking
FREE SHUTTLE - From Farrington Field (University Ave. and Lancaster Ave.), from 2:00 PM to 11:00 PM.  Shuttle drops guests adjacent to the parade route at the ITC, located at Jones Street and 9th Street.

After 4 p.m., free bus service by “The T” along any of its regular routes.

Parking information online at www.FortWorthParking.com

Note: Spur 280 off of I-35 will close at 4:30 PM, and Henderson Street will close at White Settlement and at 5th Street at 5:30 PM.

For a complete information concerning our Transportation and Parking, click here.

For a map of downtown parking areas and parade route, click here.

Volunteer
There's a need for parade marshals, mascots, review-stand spotters, etc. Contact us at Downtown Fort Worth Initiatives, 817-336-2787 or email us.

Downtown Fort Worth Initiatives, Inc.
777 Taylor Street, Ste. 100
Fort Worth, TX 76102