Media

Talking Points for the 2016 XTO Energy Parade of Lights:

Parade Producer
Downtown Fort Worth Initiatives, Inc., whose mission is to make Downtown Fort Worth a vibrant place to live, work and play.

Press and Media Contact
Claire Bloxom Armstrong, Pavlov Advertising and Public Relations

2016 Sponsors
XTO Energy (Title Sponsor), GM Financial (float sponsor and official vehicle), Atmos Energy (float sponsor), Karen and Larry Anfin (grand marshal float sponsor), Tarrant Regional Water District, The Star-Telegram, RANCH 95.9, HANK 92.1, KLUV 98.7 FM THE Christmas Station, United Rentals

History
First staged in 1983 (34th year) to help Fort Worth celebrate family and togetherness in a spirited way. It has grown to become one of the top Illuminated Parades in the country.

Theme
The Melodies of Christmas!

Parade Route
From corner of Belknap and Throckmorton Streets, east on Belknap to Commerce, then south on Commerce to 9th Street. Next, west on 9th Street to Houston Street, and finally north on Houston Street to Weatherford Street.

Schedule of Activities:

  • 2:00 PM – 6:00 PM –
    • Expanded bus service begins from Farrington Field ($3.50 round trip per person.  Parking at Farrington Field is free. Get your pass in advance by downloading the GoPass app from TheT.com.
    • Ride the TRE! Full train service will be available on Sunday, November 20. For more information go to www.trinityrailwayexpress.org.
  • 4:30 PM – Come early to get a great seat, enjoy some hot chocolate or delicious fare, visit the shops of Sundance Square, or enjoy a leisurely meal in any of our Downtown restaurants.
  • 5:40 PM
    • Cowboy Santas collect toys along the route
    • Just behind them, watch for the Wheelie-ing Elvi and those crazy unicyclists before the parade begins!
  • 6:00 PM – Parade begins at the intersection of Throckmorton and Belknap Street, featuring over 100 illuminated entries.
    • Grand Marshal -Officer Matt Pearce, injured in the line of duty.
    • Entries featuring community groups and supporters from around Fort Worth, including award winners from previous years.
    • Local personalities from around Fort Worth on our announcer stands!
    • Santa’s arrival on the Downtown Fort Worth Inc. float!
  • 8:00 PM – Photos with Santa, benefiting Fort Worth Sister Cities youth scholarship programs, continuing until 10:00 PM, in Sundance Square Plaza.
  • (NOTE: The Sundance Square Christmas Tree will be lighting ceremony will take place on Saturday, November 19, 2016! For more information please go to www.SundanceSquare.com)

Transporation/Parking

  • Expanded bus service begins from Farrington Field ($3.50 round trip per person.  Parking at Farrington Field is free. Get your pass in advance by downloading the GoPass app from TheT.com.
  • Ride the TRE! Full train service will be available on Sunday, November 20. For more information go to www.trinityrailwayexpress.org.

Note: Spur 280 off of I-35 will close at 4:30 PM, and Henderson Street will close at University at 4:30 PM.

For a complete information concerning our Transportation and Parking, click here.

For a map of downtown parking areas and parade route, click here.

Volunteer
There’s a need for parade marshals, mascots, review-stand spotters, etc. Contact us at Downtown Fort Worth Initiatives, 817-336-2787 or email us.

Downtown Fort Worth Initiatives, Inc.
777 Taylor Street, Ste. 100
Fort Worth, TX 76102